Video Dimensions on Instagram
When preparing Instagram Video Ads, you must comply with the video dimensions, format and size and display time. After 2015, Instagram allowed users to upload videos in horizontal, vertical or square format to Instagram.
Today, Instagram Video Ads are the most used platform for advertisers. The main reason for this is that the conversion and interaction rates of Instagram video ad content are higher than text and visual content. Instagram Video is growing both in popularity and reach and you don't want to fall behind in this area, below you will learn how to do Instagram Video Ads right..
Story Video Dimensions
The features you should pay attention to in the Story Video format are as follows.
- Video dimensions: minimum 1080 x 1920 pixels
- Recommended image ratio: 9:16
- Video formats: MP4 or MOV
- Maximum file size: 4GB
- Maximum video length: 15 – 30 seconds
- Maximum frames per second (fps): 30fps
- Minimum resolution: 720p
Square Video Dimensions
The features you should pay attention to in the Square Video format are as follows.
- Video dimensions: minimum 600 x 600 pixels
- Recommended image ratio: 1:1
- Video formats: MP4 or MOV
- Maximum file size: 4GB
- Maximum video length: 60 seconds
- Maximum frames per second (fps): 30fps
- The length of the description text to be written under the video: 2200 characters. Recommended: 125 characters.
Vertical Video Dimensions
The features you should pay attention to in the Vertical Video format are as follows.
- Video dimensions: minimum 600 x 750 pixels
- Recommended image ratio: 4:5
- Video formats: MP4 or MOV
- Maximum file size: 4GB
- Maximum video length: 60 seconds
- Maximum frames per second (fps): 30fps
- The length of the description text to be written under the video: 2200 characters. Recommended: 125 characters.
Horizontal Video Dimensions
The features you should pay attention to in the Horizontal Video format are as follows.
- Video dimensions: minimum 600 x 315 pixels
- Recommended image ratio: 1.9:1
- Video formats: MP4 or MOV
- Maximum file size: 4GB
- Maximum video length: 60 seconds
- Maximum frames per second (fps): 30fps
- The length of the description text to be written under the video: 2200 characters. Recommended: 125 characters.
